Urbanex, an art, sport, and counterculture movement, inspired the development of a self-directed 3D footwear and branding project. The capsule celebrates those who traverse urban landscapes to reach terrifying viewpoints.
The challenge was to design a capsule collection that not only resonated deeply with the ethos of urban exploration but also unearthed unique avenues for storytelling within the realm of footwear. Beyond functional design, the project required an understanding of the narratives woven into the urban landscape.
The solution emerged as a meticulously crafted shoe, presented in four distinct color variations, which seeks to capture the essence of exploration and defiance in every stitch and contour. Complemented by a visual identity, Air Kura, with its fusion of grunge aesthetics and urban athleticism, stands as a testament to the pursuit of new horizons and the unyielding determination of those who dare to defy conventions.
