Taking my brand design capabilities into the heart of action sports technology, I was tasked with crafting a distinctive, visual brand system for an emerging hydrofoil manufacturer.
Charged with establishing a bold brand for a revolutionary new hydrofoil company, we honed in on seamless form and function. Amidst the challenges of brand naming and visual identity, our goal was clear: to carve out a distinctive identity echoing the speed, precision, and thrill of hydrofoils.
We curated a sleek, futuristic brand identity inspired by the manta ray's graceful mechanics. Clean iconography and a futuristic sans-serif typeface pay homage to the manta ray's fluid motion and aerodynamic prowess. This minimalistic approach captures the elegance and power of hydrofoil technology, inviting riders on a journey where the ocean's expanse meets human ingenuity.
